PAUL REED SMITH
The Paul Reed Smith brand has built an international name as a master guitar crafter, but the man behind it wasn’t always an expert. His first guitar was built on a dare from his professor, hacked out of a solid-core door in the college woodshop. He then built his skills by crafting a guitar a month, testing them at his own gigs and peddling them to rock stars at their concerts.
PRS: Building An Iconic Brand
Over a decade of fine-tuning, Smith settled on the design that would become a classic and established his business based on that prototype. PRS still upholds the same quality that made Carlos Santana one of its earliest adopters, including player-centered design, master handiwork, and polished details.